Re-branding

It is like walking on a tight-rope, one mistake it can backfire big-time. There is detailed research done against the competitive landscape, understanding from the users, how they perceive a particular brand in comparison to the other one.

The research process may consist one on one interviews, group interviews, video interviews, blind video reviews and sometimes our experts share their honest and unbiased opinions about their take on the brand if they feel that your target audience is changing with the times (and chances are it is), it’s a smart move to change along with them.

Not always a complete revamp is required – sometimes a minor tweak could make a huge difference.

Why & When is it essentials? – 70 to 80% of times its essential to re-brand the identity when the target audience is changing. Especially, if you want to capture the young millennials as your consumer.

And mostly because your competition is innovating things faster and evolving faster than your brand. You need to push in the same energy by Re-Branding your brand.

Why UberBrains for Re-Branding? If you are looking for a quality and cost-effective solution, then UberBrains is the right place for you. Best Digital Agency for solopreneurs, small and mid-size companies.

Case Study: We are sharing the journey of California & Texas-based company who are FinTech startup and came to us in 2018. at that time their Brand identity was in pretty bad shape.

That was their Brand Identity earlier.

We strongly recommended our clients re-think this if they keen on the stronger brand and better business. Once the client was on board and in line with our thinking we did the re-branding along with the brand style-guide and brand voice content material.

This is our original creation Re-Branding work for OnlineCheckWriter.com as conceptualised and created by UberBrains.

and here is the iterated version Re-Branding logo, presently in use.

Re-Branding Hits & Misses. (The list is long we just want to give you a flavour.)

HITS: Apple, Godrej, HERO, Google & Netflix are some of the legendary re-branding successes.

MISSES:  PEPSI, GAP, Tropicana & FedEX are major and expensive Re-branding misses.