Conversion Optimization

High Cart Abandonment

High Bouncing Rate

Content Experiment

Digital consultants at UberBrains have strong experience in improving results by building a conversion optimization strategy, then designing and running all-inclusive A/B and Multivariate tests for you including web analytics, design, copywriting, development and implementation. You get test results that statistically prove which website or landing page variation gives you maximum conversions.

With UberBrains, you can significantly improve your conversion rate without adding extra work to your web or marketing teams.

A/B Split Testing - one of the popular way of experiment to find out the winning landing page. Useful in lead generation campaigns

Still unsure what you want to test for better conversion!

A conversion is the specific action you want your web visitor to take on your website or landing page, such as:

Primary Conversions

  • Buy
  • Download
  • Opt-in
  • Registering
  • Making a phone call

Secondary Conversions

  • Refer a friend
  • Starting a Trial
  • Click to chat
  • And more
Planning for Conversion Optimization

How does it work?

1. User Research & Measurement

Using extensive User Research methods, we ask the user what they are looking for, what do they think about the particular functionality and features, track their every interaction, find the insights from the analytics, establishing a clear picture of what and where the new opportunities are.

2. UX Design Sprints

We use the findings and apply the Design Thinking process pushing the fresh thinking approach and digital best practices to solve problems in the simplest manner. In many cases, users are looking for Byte Size Data or Information on which they can act upon instantly.

3. Testing & Iterations

Doing Rigorous A/B and multivariate testing leaving nothing to chance. Checking back with the users, gathering their feedback and reimplementing it in the design to test back again. In one or two rounds of such iteration and testing – we tend to get the results of what we want to roll-out for the full audience.

4. Deploying the final Build

We work closely with the Dev teams for the final build. Sharing the details about the level of interactions, what user needs to experience, sharing the assets and the relevant codes for the build.

Decreasing Bounce Rate - Case Study of Travel Website.

Our team realized the client’s website was having a higher bounce rate. While there are many reasons which can lead to this effect. We did a quick fix by providing the Live Chat Support on the site. Which has reduced the bounce rates by 35% -This has impacted the increase in no. of queries and leads on the site.

Generating Leads for Hospitality startup

We were called to help out a struggling startup, which has made some heavy digital investments and not getting any results. The situation is severe, we quickly flung into action and orchestrated our teams to create landing pages for the brand and cease off the old digital assets as they have huge development flaws. We ran an A/B Test with new and old design – to see which brings conversion. Within the first hour we got the go-ahead from the client to make our version go live with our new version.

Conversion Optimization for FinTech Startup

The unique challenge this US Based FinTech startup was dealing with is fair traffic but low on conversion

Using multivariate analysis, we were able to increase conversion rate on the key landing pages from 5% to 13%. Combined with the increased traffic to the site, the overall digital marketing strategy resulted in 25X more leads.

Talk to us!

We can help you in all stages of your funnel, from acquisition to activation, to retention and then to referral. 

Just fill out this form and we will get right back to you. 

Digital Marketing from Experienced & Certified Professionals is a Certified Partner for Google Adwords Implementation