PESO Marketing Measurement

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PAID MEDIA

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EARNED MEDIA

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SHARED MEDIA

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OWNED MEDIA

PESO Marketing Measurement

Marketing Measurement in today’s time is one of the major challenges of the growing and established organization.

It’s a constant struggle.

UberBrains is changing that to make it a smooth-sailing affair for you, with our PESO Marketing Measurement.

What is the PESO Model?

PESO is an acronym for PAID, EARNED, SHARED, & OWNED. Segmenting all of the marketing channels for the business.

It helps businesses to look at their performance for these four lenses of PAID, EARNED, SHARED & OWNED – help the brands to see the opportunities of integrating additional channels into the marketing programs.

The PESO model also allows us to organize the channels in which are currently investing and help us make a wholesome sense of the business.

Most businesses track their Paid Media spends and their impact on business.

While in PESO, all the four Paid, Earned, Shared & Owned media is used to generate better marketing intelligence.

Need Help with better Marketing Insights, HIRE US!

OUR PESO SERVICES

PESO Marketing

PESO Channel Auditing and Scoring
BRAND BUILDING
OWNED MEDIA Development
- Search Engine Optimisation
Marketing Collaterals / Creative Services
PAID Media Advertisement
Video Advertisement

PESO Measurement

Multichannel Marketing Analytics (DOMO, Salesforce Datorama, Google Data Studio, Google Looker)
Search Marketing Analytics
PAID Media Analytics
Digital Analytics (GA & ADOBE ANALYTICS)
Brand Sentiment Analysis
TAG MANAGEMENT (GTM, ADOBE LAUNCH, TEALIUM )
PESO Channels/Sources Campaign TAXANOMY Development